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Experience the epitome of haircare with KEVIN.MURPHY – a brand established as 'skincare for your hair.'

Our products not only provide weightlessness, strength, and longevity to your hair but also align with Via Rose's commitment to mindfulness.

From thoughtfully sourced natural ingredients to eco-friendly packaging, we share a mission of sustainability.


Our sulfate-free, paraben-free, and cruelty-free hair products redefine beauty without compromising on ethics.

As part of our commitment, we proudly introduce COLOR ME by KEVIN MURPHY, a PPD and ammonia-free color line.


Delivering exceptional results with 100% grey coverage and natural-looking multi-tonal effects, COLOR ME blends gentle, earth-derived ingredients that not only enhance your hair but also prioritize environmental responsibility. 

Elevate your beauty experience with KEVIN MURPHY and COLOR.ME, where performance meets sustainability.


Cruelty-free and PETA approved, ELEVEN products call on high performing natural ingredients for maximum efficiency. 

Using simple and uncomplicated product names, which means you know exactly what you're getting when selecting the right products for you.


Want volume? Look no further than I WANT BODY range.

Need hydration? Try our HYDRATE MY HAIR moisture range.

Want to tame your frizz? Then check out SMOOTH ME NOW.

Been a little hot and heavy on the styling tools or bleach? Then it's all about REPAIR MY HAIR.

Want to keep your blonde hair creamy - not brassy? Then our KEEP MY COLOUR BLONDE range will become your new best friend.


There's truly something for everyone!

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